Websites for owner-managed service businesses

Your services.Clearly presented on your website.

We make visible what sets your business apart and guide visitors to the right way to get in touch. With structure, copy, design and a single point of contact for delivery.

Websites with
a character of their own.

One live website, one project in progress
and four design studies. Each shown at its actual stage.

Website draft for Pflegedienst Kampermann with a personal care motif and a clear route to contactOpen draft

Pflegedienst Kampermann

Care & Health · Wuppertal

Project in progress

The four industry concepts are fictional design studies. YINA is a live website; Kampermann is a project in progress.

View all four design studies

What would you like to improve in your business?

Insight · Care & Health

One page.
From top to bottom.

This is how the design for Pflegedienst Kampermann guides visitors from first impression to phone call. Keep scrolling and the scenes change with you.

  1. First impression
  2. Services
  3. Team & careers
  4. Contact
Open the design yourself

What changes for
you .

For owner-managed businesses whose professional expertise is not yet clear online: for example a practice, an optician or a local service provider with a specific reason for a redesign.

Before

Doing good business.
Undervalued online.

  • The website no longer feels like your business.
  • Visitors have to search for a long time to find what you offer.
  • There is no fixed contact for small changes.
With Lucid

Your expertise becomes visible.
The next step is clear.

  • Your services, locations and contacts clearly explained.
  • The right way to get in touch, tested on mobile and desktop.
  • Domain, access and ongoing support clarified before handover.
What we take care of

Structure · Copy · Design · Build · Handover

Your website project stands on its own. For an AI workflow, we agree a separate scope, data access and approvals. Price, timeline and support are set out before each project starts.

Lucid OS · a possible next step

One enquiry.
Less manual work.

The website handles the initial contact. Lucid OS can then prepare a recurring process, such as assignment, a draft reply and a follow-up reminder. We assess whether this makes sense using your actual cases.

Example workflowNew customer enquiry
Step by step

Enquiry arrives

A message arrives via your form or by email.

Illustrative example, not a measured customer result. We agree which steps run and where you give approval for this workflow. More about Lucid OS · Discuss a workflow.

Clearly agreed.
Signed off together.

  1. Plan together.

    We clarify goals, pages, content and how people get in touch. Price and timeline are fixed before we start.

  2. Test in everyday use.

    You see the draft early on. We test the website and the contact route on mobile and desktop.

  3. Clearly handed over.

    Once you approve, the website goes live. Domain, access and responsibilities are settled; we agree on ongoing support together.

MTK Homburg

AI partner of MTK Homburg

View MTK Homburg
The team

A small team.
Clear roles.

Lucas runs the company and is your first point of contact. Friedrich is responsible for web development, Anton for customer support.

The Lucid Software team, from left to right: Friedrich Gebel, Lucas von Puttkamer and Anton Luck, in dark suits against a black background
Friedrich GebelWeb development
Lucas von PuttkamerFounder · Project management
Anton LuckCustomer support

Good to know.

The key questions before the first conversation.

Ask your question
What does a website or automation cost?

After the first conversation, you receive a quote tailored to your project. We list the one-off implementation and ongoing support separately. You decide before we start.

How soon can we get started?

We agree the start and the first progress updates directly with you. The launch date depends on the scope, your content and the access required.

Can I keep my existing domain?

Yes, we usually continue to use your existing domain. Before the switch, we check hosting and email settings so that everything fits together.

Do I have to take care of the technical side myself?

We handle the agreed implementation and support. From you, we mainly need your knowledge of your business, existing content and feedback on the drafts.

Does the AI then do everything automatically?

You decide which steps run automatically and where you want to give approval. Together we check the appropriate access, data and exceptions before a workflow is used day to day.

Can I commission just a website?

Yes. You can start with a website or a single recurring workflow. Automation is not a prerequisite for a new website.

What happens after launch?

You receive a handover and know who is responsible for what. If you would like ongoing support, we agree on changes, maintenance and further development to suit your needs.

Your next step.
Made simple.

What should your website make clear about your business?
In 15 minutes, we look at your online presence and the right contact route.

Book a call

15 minutes · no obligation · directly with Lucas

Prefer to write? The form comes straight to me, or email

Message to Lucas